The Ben & Jerry Law: The B Corp. 7/21/10

The Ben & Jerry Law: The B Corp.
7/21/10  Christina Houlahan
http://tinyurl.com/2ap7b5m

The Benefit Corporation: You are only as good as your weakest supplier or partner. And it is no longer enough to simply ensure that a product or practice you source is green, organic, fair trade, etc. It is instead necessary to also be able to evaluate the entire business that you are partnering with for their whole-company practices and for their treatment of all stakeholders such as the environment, community, and employees. B Lab provides a uniform and standardized way to assess and evaluate all of your suppliers and partners so that you all can be working towards more sustainable supply chains.